Candidate: George W. Bush (R)
Outcome: Incumbent, won Presidential race with 52%
Total spending in 2003-2004: $343,461,529
Amount spent on campaign consultants: $235,332,904
| Maverick Media Inc | media | $177,069,002 |
| Olsen & Shuvalov/Praxis Lists | direct mail | $34,815,339 |
| FLS-DCI (formerly Feather Larson & Synhorst) | phones | $7,581,313 |
| Campaign Mail & Data Inc (CMDI) | direct mail | $2,287,328 |
| MDS Communications Corporation | telephone, fundraising | $1,997,898 |
| Voter/Consumer Research Inc | polling | $1,251,471 |
| Election Connections.com | phones, political tech | $1,213,457 |
| James Foster & Associates | direct mail | $1,132,443 |
| Majority Strategies Inc | direct mail | $859,456 |
| New Media Communications Inc | political tech | $826,815 |
| Donatelli Group | political tech | $690,697 |
| Vertis Inc | media, direct mail, political tech | $528,014 |
| Targeted Creative Communications Inc (VA) | direct mail | $499,271 |
| Political Productions.Com Inc | event planning | $463,953 |
| Clear One Communications | phones | $407,636 |
| EYT | political tech | $301,877 |
| FYI Messaging LLC | direct mail | $274,404 |
| AppDefense Inc | political tech | $270,000 |
| National Capital Teleservices LLC (CAPTEL) | phones | $222,506 |
| Capital Campaigns Inc | direct mail | $212,182 |
| Public Opinion Strategies | polling | $204,918 |
| RSD Advertising Design | direct mail | $185,018 |
| Woods Herberger Group | fundraising | $175,192 |
| Aristotle International Inc | political tech | $160,937 |
| The Tarrance Group | polling | $154,763 |
| Jeanne Phillips | general | $150,356 |
| American Viewpoint | polling | $149,928 |
| Cathy Blaney & Associates | fundraising | $140,567 |
| Dowd Strategic Consulting | polling | $134,842 |
| Pericles Consulting | political tech | $117,752 |
| Austex Development Group | fundraising | $100,569 |
| Market Strategies Inc | polling | $99,521 |
| Benedetti & Farris LLC | event | $97,765 |
| National Media Inc | media | $67,834 |
| Gordon C James Public Relations (GCJPR) | event planning | $59,061 |
| Hicks Partners LLC | general | $54,257 |
| Karen Hughes | general | $50,582 |
| Scott Rasmussen Inc | polling | $45,500 |
| The Sterling Corporation | general | $41,351 |
| Lysa J Israel Associates Inc | financial consultant | $40,817 |
| Kaegi Resources | fundraising | $34,381 |
| Pearson & Associates | fundraising | $33,039 |
| TargetPoint Consulting | political tech | $31,313 |
| Strategic Perception Inc | media | $20,394 |
| Strategic Directions.com Inc | phones | $20,010 |
| Lori Hardwick Fundraising Inc | fundraising | $14,988 |
| Turnkey Productions LLC | fundraising | $12,436 |
| infoUSA Inc | direct mail | $7,912 |
| Karl Rove | general | $7,120 |
| Xpedite Systems Inc | voter contact | $4,586 |
| Patricia Hurley & Associates Inc | fundraising | $4,307 |
| McLaughlin & Associates | polling | $3,200 |
| Moore Information Inc | polling | $1,350 |
| PoliticalCalling.com | political tech | $595 |
| DC Navigators | other | $350 |
| Western Pacific Research Inc | polling | $282 |
| Victory Enterprises Inc | political tech | $47 |
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The Center for Public Integrity made every effort to identify payments to consultants and account for variations in the reporting of names and addresses. However, the Center cannot guarantee that every payment to every consultant was identified.
This project is made possible by the Joan Shorenstein Center on the Press, Politics and Public Policy.